Korean Parade & Festival
The 42nd Korean Parade & Festival in New York, from key visual to booth map.
- Role
- Campaign design
- Imagery
- AI-assisted, art-directed and retouched
The Korean Parade & Festival fills Sixth Avenue and Koreatown every autumn. KAAGNY hosts it and The Korea Times organises it. The 42nd edition took place on October 3, 2026.
I designed the key visual and carried it through social posts in English and Korean, Google ads, sponsor and vendor spotlights, the day’s schedule, and the booth map for the festival on 32nd Street.
Deliverables
- Key visual
- Social posts
- Google ads
- Sponsor spotlights
- Schedule
- Booth map
Key visual
After party
Schedule, day
Schedule, evening
Parade participants
Booth map
Sponsor spotlight, Kiss
Sponsor spotlight, Kiss
Sponsor spotlight, Kiss
Sponsor spotlight, Kiss
Sponsor spotlight, H Mart
Sponsor spotlight, H Mart
Sponsor spotlight, H Mart
Vendor spotlight
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Working with AI
AI for exploring directions. My eye for choosing and finishing them.
I used image generation to get to options quickly, then chose, edited and typeset the results myself.
Key visual
I art-directed several scenes before settling on the wide street view, then corrected the faces and upscaled the image for print.
Booth map
I tested several illustration styles before choosing pen and coloured pencil, then placed the tent labels and sponsor logos on top.
Key visual, scene explored
Key visual, scene explored
Key visual, scene explored
Key visual, scene explored
Booth map, watercolour and ink
Booth map, gouache
Booth map, vivid watercolour
Booth map, pen and coloured pencil (chosen)
